Diamond Buying Guide

Understanding the 4Cs

Diamonds are among the most coveted gemstones, prized for their beauty and rarity. They have been treasured for centuries, symbolizing love, commitment, and luxury. Understanding the factors that determine a diamond’s quality can help you make an informed decision when purchasing one.

Need Help?

Please call customer service for help or information detail about product or services.

9422166236

CUT

Cut refers to the proportions created when transforming a rough diamond into a polished diamond. Of the four C’s, cut has the most influence on a diamond’s brilliance, radiance and beauty. Round is the most brilliant shape and also has the most demanding cutting standards. When a diamond has been cut to ideal proportions by a master cutter, it will refract light internally from one facet to another and release light. The better the cut, the more light is released through the top of the diamond rather than the bottom.

COLOR

To the untrained eye, most gem-quality diamonds appear colorless. But there are actually minuscule differences in the color of the diamonds. These variations are the result of trace elements that have combined with carbon during the diamond’s billion-year formation. Truly colorless diamonds are the most rare and exquisite of them all.

SHAPE

Diamonds come in all shapes and sizes, from more traditional to more distinctive shapes. Each has defining characteristics and has something special to offer to its wearer. When selecting a diamond’s shape, the style preferences of its wearer are the most important considerations.

CLARITY

While many diamonds are incredibly beautiful, no two are alike. Most diamonds have inclusions, which are unique to each diamond. Inclusions can be crystals or feathers that are generally not seen unless magnified.Clarity grades are determined by the size, color and location of inclusions. Diamonds with fewer, less visible inclusions receive higher grades, are more rare and have a greater value.

CARAT

The most obvious factor in determining a diamond’s value is its size. However, two diamonds of the same size can have significantly different values because of the other C’s explained in this guide. As with all precious gems, the weight or size of a diamond is measured in carats. For example, one carat is equal to 0.2 grams. When weighing a diamond, 1.00 carat is divided into 100 points; therefore, a diamond described as 25 points is 0.25 carat or a quarter of a carat. The larger the diamond, the more rare and valuable it is, resulting in a higher price-per-carat. For example, a two-carat diamond is more than twice as valuable as a onecarat diamond of the same quality and characteristics.

Which diamond cut gives the most sparkle ?

Diamonds are a huge investment. Not only do they come with a pretty hefty price tag, but they’re also something you likely intend to have in your collection for many years to come. You want to ensure you made the right decision when it comes to your diamond jewellery purchase, particularly if that diamond signals a bigger commitment such as an engagement. Find out all you need to know in our diamond buying guide.

Round Cut Diamonds

With around 58 facets, round cut diamonds are arguably the sparkliest of the bunch. This diamond cut was specifically engineered to have the most sparkle when it was initially created. So if you're on the hunt for the sparkliest diamond to add to your collection, round cut diamonds are the way to go.

Princess Cut Diamonds

Princess cut diamonds are known for their ability to chop up and reflect light. With between 50 and 58 facets, high-quality princess cut diamonds will give off a beautiful sparkle from all angles. Princess cut diamonds usually feature two chevron patterns, allowing the diamond to reflect bolder flashes of white and coloured light.

Radient Cut Diamonds

Crafted to combine all of the best aspects of a round cut with an emerald cut diamond, radiant cut diamonds have around 70 facets and reflect off a great deal of light. This means that this diamond cut can give off a great sparkle.

Cushion Cut Diamonds

Cushion cut diamonds are great at reflecting light, allowing them to give off a brilliant shimmer. And while the cushion cut doesn't quite hold a candle to round cut diamonds, it still lets off great sparkle at a significantly lower price point.